A Signature of Elegance

Our goal is to help you and your teams achieve Excellence every day.

Since 2008, FORMALUXE, a consulting firm and Qualiopi-certified training organisation, has been providing palaces, luxury hotels, gourmet restaurants, boutiques and prestigious venues with audits and training.

Discover the emotion of a certain art of hospitality “À la Française”.

Excellence Audit

Formaluxe conducts Quality Audits
Audits that measure excellence in customer relations, based on the rules of French etiquette and international “Savoir-vivre”

Before a reopening, to obtain a label of excellence, to help you achieve your long-term goals… Choose Formaluxe’s “Excellence of Service” Audit.

At the end of each audit, we provide you with a detailed report, as well as a proposal to support your teams.

Tailored Training

Formaluxe helps you and your teams
perfect the art of hospitality

In-person or remote training, accompanied or e-learning… Choose the format that best suits your organisation and objectives.

rachel-chantal-formaluxe

Elegance

A Few Words From
Mme RACHEL CHANTAL

“In today’s competitive environment, staff training is more than ever a key strategic challenge for luxury brands.

It is essential that they convey the values of excellence to each and every one of their employees, both in terms of image, and verbal and non-verbal communication. They must offer a certain relational elegance*, so that every moment becomes a true invitation to celebrate excellence.”

Rachel CHANTAL
Founder and Director of FORMALUXE

What we offer

Client Testimonials

Paris Hotel&Spa

Rachel Chantal’s enthusiasm and professionalism in the world of high-end training dazzled us once again, as she spoke during our luxury HOTel&SPA Forum event at the Ritz, before a particularly knowledgeable and international audience.

Vladi KOVANIK, Managing Director

Lutetia, Paris

Throughout the training course, Mme Chantal successfully instilled the essence of relational and gestural elegance that we wish to establish in our hotel. She was able to convey her knowledge and expertise acquired over the years, in order to develop and strengthen our employees’ know-how and skills, based on our service standards.

Vincent Thienard, HR Development Manager

The Crest Collection

Rachel Chantal created tailored training programmes for our group, in-line with our specifications. Through the training actions implemented, both of our brands, The Crest Collection and Citadines Apart’Hotel, have achieved their quality objectives. It has also helped our two establishments obtain a 5-star rating.

Roland Sheppard, Training Manager

The Ascott

We are wholly satisfied with the training actions and collaboration with Mme Chantal. The content and programme of the various sessions were carefully selected and personalised, as per the specificities of each audience. The participants unanimously praised Mme Chantal’s facilitation skills. Her professionalism and know-how in the world of luxury, as well as her interpersonal skills and warmth, were greatly appreciated by all our employees. As a result of these training sessions, team involvement and the quality of reception in these establishments were greatly enhanced.

Anik Hamon, Europe Training Manager

Le Negresco

Mme Chantal’s training course breathed new life into conventional practices. The emotion conveyed to our guests and the importance of human exchanges are at the heart of our employees’ concerns. The interactive nature of the sessions, as well as Mme Chantal’s elegance and teaching skills, enabled everyone to take on board a specific approach to customer relations. The benefits were soon apparent, both in qualitative and financial terms. At the end of this training, our establishment’s ratings shot up on the “Tripadvisor” customer review site. On behalf of our entire team and myself, I would like to thank Mme Chantal for her attentiveness and wonderful savoir-faire. Thank you for everything you do, it’s MAGIC!

Pierre Bord, Managing Director

Hôtel Ritz Paris

We had the opportunity to work together on the theme of hospitality, complaint management and stress management. When I was asked to develop an internal training course on stress management, I naturally thought of you. Indeed, I had already attended several of your training sessions and remembered your professionalism, expertise and passion for the world of luxury. I also appreciated your messages, that were not always easy to hear, but powerful and effective. So, thank you for this wonderful experience, which was far beyond my expectations.

Nathalie Gibassier, Training Manager

Journal des Palaces

The Journal des Palaces, which I manage, regularly calls upon Rachel Chantal and her company Formaluxe, that helps luxury brands achieve excellence à la française, to train our staff. “Luxury codes” and “relational elegance” are of utmost importance to me, and in keeping with our company values. Her fascinating training courses, such as “verbal elegance”, “gestural elegance”, “written elegance”, “public speaking” and “managerial elegance” are conducted with kindness, to support each participant in his or her personal and professional journey. Mme Chantal knows how to identify and bring out the best in each of us. We came away transformed and motivated by her speech, advice, attentions and unique talent for creating incredibly beneficial training courses. A big thank you to her for her knowledge, professionalism, attentiveness, and kindness.

Sylvie Leroy, President General Manager

Printemps Haussmann

We called upon Rachel Chantal within the framework of several training courses: Etiquette and Protocol, Better Understanding the Middle Eastern Clientele and The Art of Telephone Reception. Rachel is one of those rare instructors whose natural empathy, strength of conviction and exemplary nature are enchanting. Her acute sense of analysis and sharing facilitates exchanges and testifies to her unfailing professionalism. The participants emerged delighted and strengthened in their knowledge, as well as, above all, grateful.

Fanny Péraldi, HR Development Manager

M de Megève

It was a pleasure to welcome you into our hotel. On behalf of the entire team that took part in your training, I would like to express our complete satisfaction. We were blown away by the quality of your words and the professionalism of your training. We will all keep a wonderful memory of this moment of shared elegance.

Pol Rascalou, Deputy Manager

Manufacture Jaeger Lecoultre

Mme Chantal’s expertise is based on an in-depth knowledge of the codes of luxury for an international clientele. At the end of her audit, Mme Chantal provided us with an extremely precise and detailed report on each stage of the audit, accompanied by photos to illustrate her observations. The audit enabled us to identify areas for improvement and to improve the quality of our reception, both at the Manufacture and with our partners involved in welcoming our guests, such as transporters and hoteliers.

Maryline Cuenin, Hospitality & Facilities Manager

Institut Paul Bocuse

Rachel Chantal regularly speaks at the Institut Paul Bocuse, as a lecturer and trainer in Human Resources for Masters’ students at the Institut Paul Bocuse. She also hosted a successful seminar during an Alumni Congress. Her professional experience in the luxury hotel industry, combined with her personal qualities, constitute a real added value in our teaching. Mme Chantal is very much appreciated by the students and knows how to adapt to her audience in all circumstances, thanks to her listening skills, availability and expertise.

Eléonore Vial, Training & Development Manager

Tiara Château Hôtel Mont Royal Chantilly

We were looking for a luxury training course (grooming and interpersonal skills) that would complement the quality policy already in place at Château Mont Royal. We particularly appreciated Formaluxe’s very rational and operational approach. The practical aspect of the course, in the form of short but dense sessions (1 day +1/2 grooming) was met with real enthusiasm from the staff. The role playing and analysis of the mystery customer audit also won our staff over. They demonstrated a real motivation, which as we all know, if key to this kind of initiative. We are already planning future sessions for new arrivals, as well as a “refresher course”.

Emmanuel Schott, Managing Director

HEC Executive Education

Rachel successfully combines the strength of her convictions with the finesse of her observations, making her sessions particularly relevant, thus accompanying her clients towards greater awareness.

Michel Giffard, Programmes Director

Nespresso

Formaluxe: the best asset to lead teams towards excellence, through a personalised customer relationship.

Sophie Combe, Training Manager

Hôtel Ermitage

Your time with us will remain engraved in our memory as a “turning point” for the hotel. Please allow me, on behalf of the resort, to express my sincere gratitude for your precious advice. The resort had never experienced a training course such as yours and the need for it became so obvious and vital to our managers, that we decided to extend the course to all employees. Much to their great delight! Although they were a little hesitant initially, they were the first to share their experience with pride and joy, thus inspiring others to take part too. You know how to touch each employee, whatever their position, by demonstrating the importance of luxury in their tasks. Despite the magnitude of the task ahead, your generosity and professionalism left them all feeling as though they had received a one-on-one and personalised “lesson”. Each participant is keen to pass on your words and apply them on a daily basis. In just one session, they retained all of your advice and became true ambassadors. The results are as surprising as they are instantaneous, in their attitude, clothing, accessories, etc. You only needed one session to instil in them what we repeat every day! Kindness, authenticity, simplicity and, above all, professionalism… These are the key words that describe you, Mme Chantal, you carry the emblem of luxury within.

Carole Aversenq, Managing Director

Institut Supérieur de Marketing du Luxe

At the Institut Supérieur de Marketing du Luxe and the Institut Supérieur de Marketing du Goût, we attach great importance to interpersonal skills and behavioural management. Which is why we have been calling upon Formaluxe’s expertise since 2008, to convey to our students certain codes and attitudes to adopt for relational elegance and image, values that contribute to our Institute’s approach of excellence. Year after year, Rachel Chantal, Director of Formaluxe, reminds our students of the important fundamentals in today’s demanding business world, much to their delight. As a graduate of Sup de Luxe herself (class of 1996), her meeting with Michel Guten, President of our Institutes, was a decisive turning point in her education, perception of luxury and future career. Today in turn, she passionately conveys the values of excellence. She has also been a guest speaker at the Institut Supérieur de Marketing du Luxe to share her experience and passion for luxury.

Thibaut de la Rivière, Managing Director

Westin Paris Vendôme

I called upon Formaluxe and Mme Chantal to improve the way we welcome our clientele at the Westin Paris Vendôme. I was very pleased with the service provided, which perfectly matched my expectations. The staff feedback was also positive. I chose this training firm after receiving a recommendation from a colleague. Mme Chantal understood our needs and following the pre-training audit, was able to adapt the programme and content for our establishment. I highly recommend this company in every respect.

Vincent Thienard, Training Coordinator Park Hyatt Paris Vendôme

Antoine Petrus

Formaluxe, represented by Rachel Chantal, perfectly meets the current expectations of our professions, characterised by passion and sharing. Formaluxe provides professionals with a precise and pedagogical solution, in line with customer needs. Formaluxe has enabled me to acquire even more savoir-vivre, and above all, savoir-être with my customers, as well as understand how to act with tact and subtlety. Formaluxe has become a must in the catering industry.

Sommelier of the Year 2008 – "Meilleur Ouvrier de France" in Sommellerie 2011

Villa Massalia

Mme Chantal, your enthusiasm and honesty were a breath of fresh air. Your pertinent comments and remarks have greatly motivated our employees and opened up the path to perfection. We will strive to continue smiling and to maintain our “inner thermostat” as best as possible.

Jérôme Billy, General Manager

EUROPEAN CENTRE OF INTERNATIONAL HOTEL MANAGEMENT

Rachel CHANTAL works with our MBA students in International Hotel Management and Luxury Brands. She teaches Personal Development Techniques, Interpersonal Skills and Grooming. Mme Rachel CHANTAL’s seriousness and rigour, as well as her teaching abilities and excellent interpersonal skills, have been greatly appreciated since 2006.

Véronique Sournies, Head of Studies

Institut de Conciergerie Internationale

Interpersonal skills are the touchstone of our relational actions. Our students must know how to “seduce” customers, in the true sense of the word “se-ducere; to lead to oneself”. They must naturally know how to project a professional and friendly image. They must acquire and perfect the right attitude in their day-to-day interactions. We chose Formaluxe for its training programme which is perfectly suited to the luxury industry of today. Rachel Chantal, the director, brought a great deal of enthusiasm, elegance and charisma. Our students thoroughly enjoyed her workshops.

Pierre Desaunettes, Managing Director

Our Reference Books

By Rachel Chantal

l'art du savoir dire

L’ART DU SAVOIR DIRE

Professionals in the luxury industry know that words have the power to transport people towards elegance, emotion and the extraordinary.

A true vector of history and values, the art of savoir-dire, or knowing what to say, is a surprisingly recent concept in the world of luxury. What terms should you employ when welcoming a guest or during a sales protocol? What phrases are used in telephone and correspondence etiquette? What should you say to elegantly and efficiently motivate and refocus your teams?

In this guide, complete with notes from experts, the author reveals the keys to French savoir-dire, to put into practice with both clients and employees.

Luxury & elegance

Luxury lies within a continual quest for perfection, excellence, and above all, emotion, to which the relationship with others holds the key.

“Relational Elegance” is about the perfect gesture or word. Nourished by aesthetics ans ethics, it combines finesse and discretion. A guide to relational elegance, this book studies the relationship with customers, throughout their journey, whether in a luxury hotel, restaurant, beauty salon or boutique.

It also provides advice for managers on how to build a successful rapport with their teams, essential for offering the end-customer relational elegance.

l'art du savoir dire
l'art du savoir dire

Luxe & élégance

L’univers du luxe s’inscrit dans une recherche constante de perfection, d’excellence, mais surtout d’émotion, et la relation en est la clé de voûte.

L’élégance relationnelle est celle du geste parfait et du mot choisi ; elle se nourrit d’esthétique et d’éthique, conjuguant délicatesse et discrétion. Cet ouvrage est un guide de l’élégance relationnelle. La relation avec le client est étudiée tout au long de son parcours, que ce soit dans un hôtel, un restaurant, un salon de beauté ou une boutique de luxe.

Ce livre prodigue également des conseils aux managers du luxe pour développer avec leur équipe une relation réussie, condition sine qua non de la bonne relation avec le client final.